The top four presidential candidates spent nearly P1.6 billion on TV ads in 2015,Vice President Jejomar Binay as the biggest spender.
Media research firm Nielsen Philippines showed that between January 1 and Nov.30 last year,Binay shelled out P595,713,000 for TV ads.
Sen.Grace Poe came in second with P448,166,000 followed by Liberal Party standard bearer Mar Roxas with P424,870,000 and Davao City Mayor Rodrigo Duterte with P115,423,000.
Among Vice Presidential candidates the biggest spender is Duterte running mate Sen.Alan Peter Cayetano with P398,288,000 followed by Senator Ferdinand Marcos Jr. with P103,429,000.
The other vice presidential hopefuls and their TV ad spending are Roxas‚” running mate Camarines Sur Rep. Leni Robredo, P91,602,000; and Binay‚’s teammate Sen. Gregorio Honasan, P43,580,000.
Poe‚‘s vice presidential bet Sen. Francis Escudero is listed as having spent only P30,000.
Among senatorial candidates, Leyte Rep. Martin Romualdez has spent the most money on television ad placements with P310,763,000.
However,Binay camp doubted the veracity of the Nielsen report,saying as far as they know the research firm has yet to release data on the matter of 2015.
“We have been told that there is no such report for 2015 but we assure the public that we spent less than some candidates who advertised heavily in national, cable, provincial TV and radio,” Binay’s spokesman for media affairs Joey Salgado said.
Akbayan party-list Rep, Ibarra Gutierrez said the results of the Nielsen report affirmed that Roxas is the underdog in the 2016 elections.
“It is clear that among the first presidential candidates who declared their candidacy, our candidate was the lowest in terms of ad spending,” Akbayan party-list Rep. Ibarra Gutierrez, spokesman for the coalition, said in a phone interview.
He said it is expected that Duterte would have the lowest expenditure since he declared his presidential bid at a later date.